L'Oréal Makeup.com

L’Oréal was in the midst of revamping their blog-style web portal: makeup.com. In tandem with a digital strategy agency based in New York, I worked with UX designers, strategists and creative directors to build from the ground up, a new brand system and site architecture.

This included: updating the logo, creating guidelines for fonts/colours/photography, how posts should appear across all platforms, developing high-definition comps working from research, strategy, user profiles and carefully considered wireframes for the responsive site.